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YouTube Music brand profile in the United States 2022

YouTube Music brand awareness, usage, popularity, loyalty, and buzz among digital music users in the United States in 2022

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Source

Use Ask Statista Research Service

Number of respondents

1,090 respondents

Age group

18-64 years

Special properties

respondents who use Digital music

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
  • Brand popularity: When it comes to digital music, which of the following brands do you like?
  • Brand usage: When it comes to digital music, which of the following brands have you used in the past 12 months?
  • Brand loyalty: When it comes to digital music, which of the following brands are you likely to use again in the future?
  • Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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