Wellness industry - Statistics & Facts

Wellness is about making healthy lifestyle choices and maintaining one’s wellbeing both physically and mentally. In recent years, more people around the world have begun to recognize the importance of wellness – a trend which has seen the value of the industry increase year-on-year. The health and wellness market size worldwide was estimated at over 4.4 trillion U.S. dollars in 2019, a figure which is set to increase to over six trillion U.S. dollars by 2025.

Corporate wellness

One growing segment within the wellness industry is corporate wellness services. This industry involves companies providing workplace programs to improve or support the health and wellbeing of their employees. The value of the corporate wellness market worldwide is forecast to grow from 82.7 billion U.S. dollars in 2020 to over 87 billion U.S. dollars by 2027. Some of the most common wellness programs and events offered by employers in the United States include onsite seasonal flu vaccinations, annual health risk assessments, and company-organized fitness competitions. The impact of these wellness programs is not to be underestimated because the vast majority of employers stated that their company's wellness program had a positive effect on the workers' health, productivity, and performance.

Online wellness

Virtual and online wellness is also a growing industry as increasing numbers of consumers are accessing a wealth of wellness information directly on their smartphones. This was especially important during the coronavirus (COVID-19) pandemic because many people were confined to their homes for extended periods of time. During the Statista Global Consumer Survey in 2022, the most common fitness and health online services that consumers in the United States spent money on were fitness, yoga and training apps and health tracking apps. Globally, some of the leading health and fitness apps downloaded in the Google Play Store included weight loss apps and home workout apps.

Massage services

For those seeking a less active way of looking after their health and wellbeing, massage services offer a range of treatments for the body and soul. The market size of the massage service sector in the United States was estimated at over 16 billion U.S. dollars in 2021, with an even healthier outlook for 2022. The number of employees within the massage service sector in the United States has also been on the rise in the last decade, with forecasts exceeding 500 thousand workers for the first time in 2022.


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