Starbucks - statistics & facts

Starbucks is a global coffeehouse chain and coffee company based in the United States. It was founded in 1971 in Seattle, Washington by Jerry Baldwin, Gordon Bowker, and Zev Siegl who originally began their operation by selling roasted coffee beans. Eventually, in 1987, employee Howard Schulz bought the company and began its rapid expansion. It is this global expansion that ultimately allowed Starbucks to nearly double its number of locations over the past decade. As it stands, the number of  Starbucks stores worldwide reached 33.8 thousand in 2021 (including other segments owned by the coffee-chain such as  Siren Retail and Teavana), making Starbucks the world’s largest coffeehouse chain.

Is Starbucks the biggest QSR brand?

In 2021, Starbucks' net revenue reached 24.61 billion U.S. dollars. Much like with its units, there was year-on-year growth in revenue over the past ten years up until 2019. Like many food and drink service companies, Starbucks saw a decline in revenue in 2020 due to the coronavirus (COVID-19) pandemic. Not only did Starbucks record high revenue, but it also had the second largest quick-service restaurant brand value worldwide in 2021. Accounting for a brand value of approximately 60.3 billion U.S. dollars, Starbucks came second only to QSR behemoth McDonald's.

What products does Starbucks sell?

While Starbucks has stores located all over the world, the products offered usually remain the same. The chain primarily sells coffee; however, it also offers consumers the opportunity to purchase other products. These include beverages such as teas, hot chocolates, smoothies, iced drinks, and a selection of food products. Starbucks’ revenue breakdown revealed that the sale of beverages was the number one source of revenue for the chain over the last decade. Meanwhile, food sales have tended to contribute less to Starbucks’ revenue in recent years.  To promote their products, Starbucks Corporation’s global advertising spending reached a record high of 305.1 million U.S. dollars in 2021.

Starbucks: online ordering and delivery

Consumers these days do not just want to go in-store to enjoy their favorite Starbucks products, they also want them delivered to their doorsteps. With the global revenue of the online food delivery market being estimated at 130.2 billion U.S. dollars in 2022, Starbucks along with many other companies has begun cultivating its online ordering and delivery systems. It launched a pilot partnership with Uber Eats in late 2018, allowing them to deliver items from a selected delivery menu to consumers’ homes. The coffee chain also developed the Starbucks app where consumers can pre-order and pay for items before pick-up. This online market became especially important during the coronavirus (COVID-19) pandemic, where lockdown and social distancing measures meant people were unable to order in-store.

Interesting statistics

In the following 4 chapters, you will quickly find the 23 most important statistics relating to "Starbucks".

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