Advertising & Marketing

The marketing and advertising sectors have always been fueling one another. Market analyses show that the global advertising industry is on the rise and projected to grow by eight percent in 2022. Couple that with the ever-growing value of the M&A deals made in the marketing services sector, which grew by 60 percent in 2021, and we can see a bright future for both industries.

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Trending Facts & Insights

  • Growth of advertising spending worldwide from 2000 to 2024

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  • Growth of advertising spending worldwide between 2019 and 2022, by regional block

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  • Distribution of internet advertising spending worldwide from 2000 to 2024, by region

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  • Distribution of advertising spending worldwide in 2024, by medium

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  • Marketing automation technology market size worldwide from 2017 to 2023 (in billion U.S. dollars)

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  • Leading social media platforms used by B2B and B2C marketers worldwide as of January 2021

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  • Content marketing budget allocation worldwide as of November 2021, by target

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  • Advertising spending in the world's largest ad markets in 2021 (in billion U.S. dollars)

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  • Number of #ad posts on Instagram in 2020 and 2021 (in millions)

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  • Click-through rate (CTR) of Facebook ads in selected countries/territories worldwide in 3rd quarter 2021 (in U.S. dollars)

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Industry Definition

The marketing and advertising category offers data on the promotional activities employed by firms of various sizes, as well as non-governmental organizations. Within this sector, Statista provides information about the marketing operations of both the industry professionals as well as brands and companies. Additionally, data on advertising spending on a global, regional, and local scale is available. All of it is complemented with information on largest spenders and brand rankings.

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